Mitsubishi Electric US, Inc. Cooling & Heating Division (Mitsubishi Electric), a leading manufacturer of Zoned Comfort Solutions™ and Variable Refrigerant Flow (VRF) cooling and heating systems, has promoted Steve Scarbrough to director, strategic programs.

In this role, Scarbrough is responsible for providing leadership and oversight of multiple strategic initiatives, including the high performance construction program and strategic direction for e-commerce tactics. He is also in charge of national wholesaler programs and managing private label activities for residential business. Based out of the Cooling & Heating Division’s office in Suwanee, Georgia, Scarbrough also develops and communicates policies and procedures to the Mitsubishi Electric sales team, distributors and contractors.

“Steve brings strong HVAC knowledge and leadership to this position in a variety of areas, including sales, inventory management, product training and market leadership, all of which contribute to our efforts to increase market share across our residential channel applications,” says Steve O’Brien, vice president, residential business, Mitsubishi Electric US, Inc. Cooling & Heating Division.

Scarbrough has been at Mitsubishi Electric since 2010 and has more than 10 years of experience in the industry. Previously based out of Tallahassee, Florida, he served as business unit sales manager, South Business Unit, where he created and implemented strategic partnerships to grow the VRF and Zoned Comfort Solutions market share in key vertical sectors.  He was also responsible for significantly increasing CITY MULTI® sales in Florida while serving as commercial sales manager.

Scarbrough is an active member in the American Society of Heating, Refrigerating and Air-Conditioning Engineers (link is external), Atlanta, Georgia; the Air Conditioning Contractors of America (link is external), Arlington, Virginia; and the U. S. Green Building Council, Washington, D.C.