Mitsubishi Electric US, Inc. Cooling & Heating Division (Mitsubishi Electric), a leading manufacturer of Zoned Comfort Solutions™ and Variable Refrigerant Flow (VRF) cooling and heating systems, announced Brinnon Williams has been promoted to director of product planning, residential.

In this role, Williams leads strategic planning and the product launch efforts for Mitsubishi Electric’s M-Series and P-Series residential and light commercial product lines. He manages the product planning team to advance product innovation and creates business cases to support the development of these products. Williams and his team are the acting liaisons with the Mitsubishi Electric factories, the Engineering Center, customers and sales teams.

“Brinnon’s knowledge of our residential product offering is among the best in our industry,” says Steve O’Brien, senior vice president of sales, marketing and supply chain management, Mitsubishi Electric US, Inc. Cooling & Heating Division. “We believe his expertise and ability to be a thought leader in creating competitive differentiators will contribute to the future success of our residential channel and overall company growth.”

Williams has more than 17 years of industry experience, most recently serving as South Business Unit sales manager at Mitsubishi Electric. He began his Mitsubishi Electric career in 2010 as a regional sales manager. He holds a bachelor of business administration degree in marketing from Georgia Southern University, Statesboro, Georgia.